About Us

At Cloaked, we empower people to own their data, enabling smarter AI and apps without compromising privacy and safety.

Take Back Control
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Take back control with Cloaked
Cloaked has helped protect the privacy of thousands of users

100k+

Strong community of privacy-focused users

1M+

Americans checked their exposure with Cloaked

200M+

Records removed from data brokers

Note from our
Co-Founder & CEO

In 2020, I built my own AI to help understand myself and all the data that connected back to my daily life. It pulled together my smartwatch data, healthcare records, finances, emails & messages  - essentially creating my own “databox.” It told me when to exercise, when to cut back on spending, even when to drink less. It was eye opening. However, without my knowledge, the app had a conversation with my then-girlfriend. That’s when I saw firsthand how much control technology could have over our information. I knew that privacy needed to be reimagined, and Cloaked was born.

Cloaked started as a way to take back control of our identity through unique identities that made it difficult to aggregate information about us. We started with unique phone numbers, emails, passwords as a way to make it easy to control what people share and with whom.As we grew, we knew fixing the problem of data sharing going forward wouldn't be enough, we had to take back control of the data out there.

Arjun Bhatnagar, Co-Founder & CEO
Arjun Bhatnagar, Co-Founder & CEO

This involves cleaning and safeguarding our existing information. With a goal to safeguard people’s past, present, and future data, Cloaked expanded beyond identity creation. We built technologies like data removal to clean up leaked information, an AI-powered spam & scam blocker to prevent unwanted communication, and are building innovative new features like Cloaked Pay for safer online payment transactions. Our goal is simple: to make privacy effortless, so you never have to trade security for convenience. Because privacy shouldn’t be an afterthought - it should be the default.

The rise of AI has made privacy harder to protect. But we’re using AI to fight back against AI. We’re committed to constant innovation, using AI to detect threats, remove personal data, and help people stay protected. This is a long fight, and we’re in it for the long haul.

We came out of beta in October 2023. Today, we have a community of over 100,000 users.And our commitment towards bringing more awareness through discussions and policies around data privacy and security only grows stronger.We came out of beta in October 2023. Today, we have a community of over 100,000 users. And our commitment towards bringing more awareness through discussions and policies around data privacy and security only grows stronger.
Privacy is a fundamental right. Together, we’re making it the norm.

Thank you for being part of this movement, we’re just getting started!

- Arjun

See what our customers say
stars
Play Store
This is the app you didn't know you needed. THEY want your data. ALL of it. You can fight back. With your own personal cloak you reveal as much or as little information as you want. These days you leave the digital footprint everywhere you go. Clean up your act. Thank me later.
Souperman C.
Subscriber Since
stars
Play Store
Unreal capabilities! This app finally allows me to keep all my personal data safe.
William K.
Subscriber Since
stars
App Store
Great App! This is by far one of the best apps I've purchased in a long time. It removed 5,571 data resources selling my information. I went from getting 20-30 calls per day from scammers and sellers from everywhere. Got this app and within approximately a month and a half to getting one call in two days. I sprung for the year-long subscription—best money spent on an app so far.
ReaLR.
Subscriber Since March '25
stars
Chrome Web Store
Great tool that is 100% worth paying for 2x over!
Conner T.
Subscriber Since March '25
stars
App Store
I absolutely love it - it's by far the best app for managing usernames, passwords, one-time passcodes, phone numbers, and more. One of its standout features is the ability to generate any of these credentials with ease. This functionality is incredibly convenient, especially when I need to update my phone number with a carrier. The app is truly exceptional.
Summersult
Subscriber Since Dec '24
stars
Product Hunt
Cloaked is a game changer!
Joseph R.
Subscriber Since Dec '24
stars
Play Store
Truly exceptional app that makes online security/privacy easier
Artem T.
Subscriber Since Dec '24
stars
Product Hunt
Awesome, all in one privacy tool!
Justin S.
Subscriber Since 2024
stars
App Store
I've got to say this app is way better than I thought it would be. It helps me keep my security and privacy in check. There are a few things that could be improved, though. When you get emails and their attachments, the load times can be a bit slow. And there are a few bugs here and there, like when you're trying to add family members to a plan. It should say 'family plan' instead of 'individual.'...
Sergio M.
Subscriber Since Dec '24