Cloaked raises $25M Series A to generate privacy-friendly identities on the fly

Cloaked, a Boston-based startup that allows users to generate unique email addresses and phone numbers when creating online accounts, has secured $25 million in Series A funding.

Founded in 2020 by brothers Arjun and Abhijay Bhatnagar, Cloaked allows privacy-conscious individuals to create unique identifiers. The service, available as an app and a browser extension, creates “cloaked” identities — such as emails, phone numbers, passwords and credit card numbers — that can be unique to any given online service. Cloaked operates like a password manager, but rather than saving a user’s passwords, the platform creates and replaces personal information with “cloaked” data.

Unlike other services that generate identifiers, such as Apple’s Hide My Email, Cloaked’s smart settings make it easy for individuals to personalize and customize how each identity works. For example, individuals can choose what, when, where and with whom they share information, and each email address and phone number can be turned on/off, snoozed, expired and automatically updated if compromised. Users can also choose whether they want messages to auto-forward to personal emails and phone numbers or for them to live within Cloaked...

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