When most people think about online privacy, they think about data brokers.
For years, that's been one of the biggest problems to solve. These companies collect your personal information, package it into profiles, and sell it to marketers, advertisers, and anyone willing to pay. That's why data removal has always been at the core of what we do at Cloaked.
But over the past year, our team kept coming back to the same question:
Is removing your information from data brokers enough?
The answer was no.
Every day, we hand our information directly to companies we trust. Retailers, airlines, banks, streaming services, food delivery apps, fitness trackers, job sites, social networks, and thousands more. Many of them collect far more information than most people realize, and their privacy policies are often difficult to understand.
Protecting your privacy shouldn't require reading thousands of legal documents or remembering to submit dozens of privacy requests yourself.
So we built something bigger.
A new approach to everyday privacy
Today's launch expands Cloaked from a data removal service into a platform that helps you understand and act on how companies handle your personal information.
The first piece is Privacy Scores.
We've analyzed the privacy policies of more than 30,000 companies and translated them into something people can actually understand. Instead of digging through pages of legal language, you can search for a company and immediately see how it handles your data, what information it collects, and the practices that contribute to its overall Privacy Score. If you want to dive deeper, every explanation links directly back to the original policy language.
Our goal isn't to tell you what decisions to make. It's to give you the information you need to make informed choices.
Turning insight into action
Knowing how a company uses your data is only half the battle.
The next step is doing something about it.
That's why we've introduced Privacy Actions for iOS users.
Actions let you take meaningful privacy actions beyond traditional data broker removals. Whether it's requesting that a company stop selling your information or updating privacy settings on an online account, Actions make those steps easier to find and complete.
We've also introduced Action Packs, which group related privacy actions together so you can strengthen your privacy in just a few minutes instead of hunting down individual settings one by one.
Together, these capabilities expand Cloaked's protection across more than 1,000 companies and data brokers.
Privacy that works while you don't
One thing we've heard consistently from customers is that protecting their privacy feels like another chore.
People want to be protected, but they don't want another to-do list.
That feedback inspired one of the features I'm most excited about: Cloud Automations.
After you opt in and connect your Gmail account, Cloaked can identify companies you've interacted with, recommend relevant privacy actions, and automatically complete eligible requests in the background. Instead of asking you to remember every privacy request, Cloaked keeps working for you, even when you're not actively using the app.
And because trust requires transparency, every action appears in your Activity Feed so you always know exactly what Cloaked has done on your behalf.
Where we're headed
Privacy isn't a one-time task.
Companies change their policies. New services collect your data. New risks emerge every day.
Our vision is to build privacy protection that adapts alongside those changes. That means continuously analyzing how companies handle personal information, surfacing new risks as they appear, and helping you take action with as little manual effort as possible.
These new features are a major step toward that future.
If you're already a Cloaked iOS customer, open the Automations tab starting July 1 to explore Privacy Scores, Action Packs, and Cloud Automations.
We're excited to hear what you think—and we're just getting started.
