Cloaked vs LifeLock: Privacy and Identity Protection Tools Comparison

IRPI	Cloaked	LifeLock
Identify exposed data	Yes	Yes
Remove exposed data	Yes	Yes
Prevent data theft	Yes	No
Privacy Insurance	Yes	Yes

‍

In today’s digital landscape, safeguarding personal data and protecting against identity theft are critical. Cloaked and LifeLock offer solutions tailored to different needs, focusing on privacy, identity monitoring, and protection. This blog compares their features, pricing, pros and cons, and best use cases to help you decide which service is the best fit for you.

‍

Product Overview

‍

Cloaked

‍

Cloaked provides advanced privacy-focused tools, such as email aliases, phone number aliases with eSIM support, masked payments, Call Guard for AI-powered spam and scam call blocking, and Dark Web Monitoring that alerts you when personal data is exposed online. It also offers automated data removal, $1 million in identity theft insurance per user, and comprehensive risk scans for free. Upcoming features include VPN, email cleaner, and AI Defence for enhanced protection.

‍

‍

Key Features:

‍

• Email & Phone Number Aliases

• Masked Payments (Beta)

• Data Removal

• Call Guard (AI-powered spam/scam call filtering)

• Dark Web Monitoring

• Password Management

• Risk Scan (Comprehensive & free)

• $1 Million Identity Theft Insurance per user

• Upcoming VPN

• Virtual Cards

‍

LifeLock

‍

LifeLock combines identity theft protection with financial monitoring tools. It offers identity monitoring, dark web monitoring, credit monitoring, and alerts for suspicious activities, alongside significant coverage for stolen funds, expenses, and legal costs. It provides basic scam call alerts through Norton’s ecosystem, but it does not include a standalone, dedicated call filtering solution like Cloaked’s Call Guard.

‍

‍

Key Features:

‍

• Identity Monitoring

• Credit Monitoring (One-Bureau or Three-Bureau)

• Dark Web Monitoring

• Stolen Wallet Protection

• Data Breach Notifications‍

• Up to $1 Million Coverage for stolen funds, expenses, and legal fees.

‍

Feature	Cloaked	LifeLock (Norton)
Pricing	Starting at $8.00/Month	Starting at $22.99/Month
Email Aliases	Yes	No
Phone Aliases (with eSIM)	Yes (+ eSIM support)	No
Masked Payments	Yes (Beta)	No
Password Management	Yes	Yes
Data Removal	Yes	No
Call Guard (AI call filtering)	Yes (dedicated, real-time blocking)	⚠️ Limited scam-call alerts (in-app only)
Dark Web Monitoring	Yes (integrated with data removal)	Yes
Identity Monitoring	No	Yes
Credit Monitoring	No	Yes (1–3 Bureau)
Risk Scan	Comprehensive & free	No
Identity Theft Insurance	$1M per user	Up to $1M
Upcoming Features	VPN, Email Cleaner, AI Defence	None major

‍

Feature Insights

‍

• Cloaked specializes in privacy-first tools like email and phone aliases, masked payments, and its Call Guard feature that filters unwanted calls. It also provides dark web monitoring tied to data removal, giving users actionable ways to address exposures.

• LifeLock emphasizes identity monitoring and financial protection, offering dark web alerts, credit monitoring, and support features such as stolen wallet protection. While it includes scam call alerts, these are delivered within the Norton ecosystem rather than as a dedicated feature.
‍

Pricing Comparison

‍

Cloaked Pricing

‍

‍

LifeLock Pricing

‍

‍

Pricing

‍

• Cloaked provides better value for users seeking privacy tools, with prices starting at $5/member per month in the Family Plan.

• LifeLock charges more for its plans, Offering identity monitoring, dark web monitoring, but lacks in other features.

‍

Pros and Cons

‍

Cloaked

‍

Pros:

‍

• Privacy-focused tools like email aliases, phone number aliases, and masked payments

• Includes Call Guard for blocking spam and scam calls

• Provides Dark Web Monitoring with integration into its data removal system

• Affordable plans with comprehensive privacy protection

• Includes $1 million identity theft insurance per user

• Upcoming features like VPN and AI Defence

‍

Cons:

‍

• Does not include credit monitoring or full identity monitoring

• Lacks financial account and stolen wallet protections
‍

LifeLock

‍

Pros:

‍

• Identity monitoring and credit monitoring across one or three bureaus

• Provides Dark Web Monitoring with alerts for exposed information

• Insurance coverage for stolen funds and expenses

• Includes features like stolen wallet protection and data breach notifications

‍

Cons:

‍

• More expensive compared to Cloaked

• Limited call protection (alerts within the Norton app, not a standalone filtering tool)

• Does not offer privacy-specific tools like aliases or masked payments

‍

Best Use Cases

‍

Cloaked Is Ideal For:

‍

• Users prioritizing privacy and anonymity

• Individuals who want to block spam and scam calls with Call Guard

• Individuals who want Dark Web & SSN Monitoring

• Those seeking proactive tools to control exposed personal information

• Those looking for tools like email and phone aliases and masked payments.

• Budget-conscious individuals or families looking for affordable protection

‍

LifeLock Is Ideal For:

‍

• Those who want credit monitoring and dark web alerts.

• Families needing coverage for stolen funds and expenses

• People seeking added support features like stolen wallet protection

‍

Conclusion: Which Is Better – Cloaked or LifeLock?

‍

Both Cloaked and LifeLock excel in their respective domains.

‍

• Cloaked is best suited for individuals who want privacy-first tools such as email and phone aliases, masked payments, and automated data removal. With the addition of Call Guard for scam and spam call blocking and Dark Web Monitoring tied directly into its removal system, Cloaked offers proactive tools that help prevent exposure before it becomes a problem. Its plans are also priced to be budget-friendly while still including $1 million identity theft insurance per user.

• LifeLock, on the other hand, is built for users who want comprehensive identity monitoring and financial safeguards. Its strengths lie in credit monitoring, stolen wallet protection, and robust insurance coverage for stolen funds and legal expenses. It also includes Dark Web Monitoring and breach notifications, ensuring that users are alerted when their personal data appears in unsafe places. While its scam call protection is limited compared to Cloaked’s Call Guard, LifeLock’s financial monitoring features make it a strong choice for those concerned with credit fraud and identity theft recovery.
‍

Recommendation: For all-around privacy, anonymity, proactive exposure control, and call protection, Cloaked is the stronger choice, while LifeLock mainly suits those who only need financial monitoring and credit alerts.

‍

Learn more about Cloaked here.

‍

Glossary of Terms

‍

• Email Aliases: Email addresses that stand in place of your personal email address and protect you from from spam and breaches.

• Phone Aliases: Working phone numbers with separate inboxes that stand in place of your personal phone number.

• Masked Payments: Secure payment method that hides real card details during transactions.

• Identity Monitoring: Tracks personal data for unauthorized use or breaches.

• Dark Web Monitoring: Alerts users if their data appears on the dark web.

• Identity Theft Insurance: Financial coverage for losses due to identity theft.

‍

‍