Since its first line of code, Cloaked’s mission has been to uphold your fundamental right to privacy. To give people the control they deserve to choose when, where, how, and with whom sensitive information is shared.
We’re committed to fighting every day to ensure individuals, organizations and policymakers understand what’s at stake, and that everyone has access to the resources necessary to safeguard their personal data. This is especially true as the world of data aggregation, AI, and breach exposure rises.
We do this by raising awareness about data privacy risks and sharing best practices. We build impactful partnerships and actionable campaigns. And we advocate for consumer privacy rights and deliver award-winning, compliant technology to keep your data safe.
For years, we’ve asked corporations to be responsible for our data and to keep us safe by protecting our personal information – to no avail. The astounding increase in mega data breaches, the unfettered sale of personal data by data brokers, and the introduction of artificial intelligence without privacy guardrails all prove that this is not – and has not been – a sustainable approach to improving data privacy and personal safety.
Inspired by 18 months of meeting with policymakers and the introduction of the Manage Your Data and Allow Only Trusted Access (MY DATA) Act of 2025 bill (H.R. 6043) by Representative Lori Trahan, Cloaked’s My Data, Act! campaign champions consumer privacy rights by galvanizing our community and advocating for the first federal policy to put consumer data privacy rights front and center.
This bill entrenches consumers' right to choose how their personal information is shared. It ensures individuals’ rights to use privacy-enhancing tools – like identifiers and “cloaked” data – to protect personal information while having real interactions and communications with companies on the internet, or in real life, with the information one chooses to divulge. At the same time, it prevents businesses from refusing to provide services to individuals who utilize these privacy-enhancing tools.
Because of its focus, the bill accomplishes three priorities:
Gives back data control to individuals, ensuring each one of us can choose to use cloaked data when interacting with people and businesses;
Reduces systemic data-security risks, drastically minimizing the value and risk of personal data held by organizations that fails to be safeguarded, and discouraging bad actors from attacking due to the limited value of “cloaked” data; and,
Supports innovation in privacy-enhancing technologies by ensuring consumers have the right to use tools to protect themselves and their families, at will.
Learn more about the strategic partners Cloaked supports to help build privacy risk awareness, educate and inform on privacy best practices, and support our shared fight for consumer privacy rights.
At Cloaked, we believe the best way to protect your personal information is to keep it private before it ever gets out. That’s why we help you remove your data from people-search sites that expose your home address, phone number, SSN, and other personal details. And to keep your info private going forward, Cloaked lets you create unique, secure emails and phone numbers with one click - so you sign up for new experiences without giving away your real info. With Cloaked, your privacy isn’t a setting - it’s the default. Take back control of your personal data with thousands of Cloaked users.
*Disclaimer: You agree not to use any aspect of the Cloaked Services for FCRA purposes.
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