Static email addresses and personal phone numbers give phishers and data brokers a permanent handle. With unlimited email and phone aliases you swap that single point of failure for disposable, one-click identities.
Static Contact Info Is Fuel for Phishers and Data Brokers
Your email address and phone number have become digital breadcrumbs that lead straight back to you. Data brokers sell your contact information without your knowledge or permission, resulting in phishing attempts, unwanted spam calls and email. The numbers paint a stark picture: over 90% of data breaches in 2024 involved phishing in some form, while costs now exceed $312,000 for mid-sized companies hit by successful attacks.
The problem starts with how easily your static information spreads. Once a single company has your real email or phone number, it becomes part of a permanent digital trail. Data brokers aggregate this information from public records, social media, shopping habits, and data breaches, then package and sell it to anyone willing to pay. Meanwhile, phishing attacks have evolved beyond clumsy scams. Today's campaigns use AI to craft personalized messages that mimic your contacts' writing style, making detection increasingly difficult.
This toxic combination of data broker sales and sophisticated phishing creates a perfect storm. Your static contact information becomes the thread that connects every online interaction, every purchase, and every sign-up back to your real identity. When that thread gets pulled by the wrong hands, the entire fabric of your privacy unravels.
How Email & Phone Aliases Actually Work
Email aliases are secondary email addresses that forward messages to your primary inbox. Think of them as digital masks that sit between you and the services you use. When someone sends a message to your alias, it automatically forwards to your real inbox without revealing your actual address. The same principle applies to phone number aliases, which route calls and texts through virtual numbers while keeping your personal line private.
The mechanics are surprisingly straightforward. When you create an alias through a service like Cloaked, the system generates a unique email address or phone number on demand. These aren't just forwarding addresses - they're fully functional contact points. You can receive messages, make calls, send texts, and even reply from your aliases without exposing your real information. An email alias acts as a disposable address that forwards messages while maintaining complete separation from your primary account.
The routing happens instantly and invisibly. When an email arrives at your alias address, the service checks its forwarding rules and delivers it to your real inbox within seconds. For phone aliases, incoming calls route through the provider's network before reaching your actual device. You control which aliases stay active, which ones forward where, and when to shut them down entirely. If spam starts flooding an alias, you simply delete it without affecting your real accounts or other aliases.
Why Unlimited Beats "Relay-Limited" Alias Plans
The difference between unlimited and capped alias plans becomes painfully clear the moment you hit your limit. Services that restrict you to a handful of aliases force you to ration your privacy, choosing which accounts deserve protection and which ones don't. Unlimited email and phone aliases remove this artificial constraint, letting you create a unique identity for every single online interaction.
Consider the math: the average person has accounts with dozens of websites, from shopping sites to streaming services to social media platforms. Add in newsletters, free trials, and one-time purchases, and you're looking at potentially hundreds of places that have your contact information. With limited aliases, you're forced to reuse the same ones across multiple services, defeating the entire purpose of compartmentalization. When one service gets breached or sells your data, every other service using that alias becomes vulnerable.
Cloaked generates unlimited email addresses and phone numbers instantly, and packages this with $1 million identity theft insurance. This combination addresses both prevention and protection - you avoid exposure in the first place, but if something does slip through, you're covered financially. Compare this to relay-limited plans that cap you at 5 or 10 aliases, forcing you to delete old ones to make room for new ones. Unlimited Aliases: Create unique email aliases for every service, making it easier to identify leaks and reduce spam.
Phishing & Data Brokers: The Real-World Risks Unlimited Aliases Solve
Data brokers sell your email address and phone number without your knowledge or permission, creating a direct pipeline to phishing attempts. These aren't isolated incidents - they're part of a massive ecosystem where your personal information becomes a commodity. Once your real contact details enter this system, they spread like wildfire across hundreds of databases, each one a potential source for targeted attacks.
The sophistication of modern phishing makes static contact information especially dangerous. Business Email Compromise (BEC) is probably the most dangerous for companies, using insider knowledge gleaned from data broker purchases to craft convincing impersonation attempts. Attackers cross-reference your email with LinkedIn profiles, Facebook accounts, and public records to build detailed attack profiles. They know your job title, your colleagues' names, and even your writing style - all because your static email address tied these pieces together.
The numbers tell the story: hackers send 3.4 billion fake emails every day, with AI powering 67% of phishing attacks by 2024. When every site, service, and signup uses the same email address, you're essentially painting a target on your back. Unlimited aliases break this chain. Each interaction gets its own unique identifier, so when National Retail Chain X gets breached, the alias you used there can't be connected to your banking, healthcare, or work accounts. The attackers get a dead end instead of a roadmap to your entire digital life.
Which Opt-Out Services Actually Offer Unlimited Email & Phone Aliases?
The opt-out service landscape reveals a stark divide between comprehensive privacy platforms and basic data removal tools. Cloaked generates unlimited email addresses and phone numbers instantly, setting it apart from competitors that either cap aliases or skip them entirely. DeleteMe covers around 750 brokers but focuses primarily on removal rather than prevention, while Incogni currently covers around 210 brokers with no alias capabilities at all.
The pricing structures reflect these different approaches. DeleteMe's email masking feature allows users to create placeholder email addresses, but with significant limitations compared to unlimited systems. Meanwhile, Cloaked gives you more for your buck, with plans as low as $5/member per month compared to DeleteMe's $6.87/member per month. The real differentiator isn't just price - it's the scope of protection. Cloaked with 140+ brokers plus comprehensive privacy tools delivers a complete ecosystem rather than a single service.
Cloaked
All plans include identity theft insurance (up to $1M), encrypted aliases, data removal, password manager, and other privacy tools with a 14-day free trial. This comprehensive approach means you're not just removing existing data but actively preventing new exposures. The platform generates virtual email addresses, phone numbers, usernames, and payment cards for each online interaction, creating what they call "Cloaked Identities" that isolate your real information behind encryption.
DeleteMe
DeleteMe issues reports every 30 days, with no live view into progress. Their relay system caps the number of masked emails you can create, and phone number masking comes with carrier restrictions that limit functionality. While DeleteMe excels at removing existing data from people search sites, it lacks the preventative tools that stop your information from spreading in the first place.
Incogni
Incogni currently covers around 210 brokers, with a strong focus on GDPR/CCPA-compliant companies. The service automates removal requests effectively but provides no aliasing capabilities whatsoever. Without email or phone aliases, Incogni users must continue using their real contact information for new signups, perpetuating the cycle of exposure even as old data gets removed.
Practical Workflows: One Alias per Ecommerce Site (and Other Smart Plays)
Make new phone numbers, emails, and logins in seconds for every online interaction. The most effective strategy assigns a unique alias to each category of service: one for shopping sites, another for newsletters, separate ones for streaming services, and dedicated aliases for financial accounts. This compartmentalization immediately reveals the source when spam or phishing attempts arrive - if your "shopping2024@" alias starts getting cryptocurrency scams, you know exactly which retailer had a breach.
The one-alias-per-site approach transforms your security posture. Use masked emails and phone numbers for travel bookings, creating one-time-use contact info that shields your real data from future leaks. When you sign up for a free trial that requires a phone number, generate a new alias instead of handing over your personal line. If the service starts spam-calling after your trial ends, simply delete that alias and move on.
Email aliases can be used as temporary addresses for online postings, protecting your primary email from spam during public exposure. Create dedicated aliases for online marketplaces, dating apps, or classified ads where your contact information becomes publicly visible. Professional contractors can generate project-specific contact points that expire when the job ends. Parents can create school-specific aliases that filter all education-related communication into one manageable stream while keeping their personal inboxes clear.
Unlimited Aliases: Your First Line of Defense
At Cloaked, we believe the best way to protect your personal information is to keep it private before it ever gets out. Unlimited email and phone aliases fundamentally change the privacy equation, transforming your static contact information from a permanent vulnerability into a dynamic defense system. Instead of trying to chase down your data after it spreads, you prevent the spread from happening in the first place.
The shift from reactive data removal to proactive identity protection marks a critical evolution in privacy services. While removing your information from data brokers provides temporary relief, it doesn't address the root cause - every new signup, purchase, or interaction adds fresh data back into the system. Unlimited aliases break this cycle by ensuring your real contact information never enters the ecosystem at all.
For privacy-conscious users tired of playing whack-a-mole with their personal data, services like Cloaked offer a comprehensive solution that combines unlimited aliases with data removal and identity theft insurance. The question isn't whether you need email and phone aliases anymore - it's whether you can afford to keep using your real contact information in an environment where phishing attacks have jumped 4,000% and data brokers operate with impunity.
Cloaked — Email & Phone Alias Protection FAQs (2025)
Frequently Asked Questions
Email and phone aliases are alternate contact points that forward to your real inbox or phone number without revealing your true details. You can send and receive calls, texts, and messages via the alias — then disable or delete it if it’s compromised or starts receiving spam. This adds a protective buffer around your real identity.
Unlimited aliases let you create unique identities for every app, website, or service, minimizing the impact if one is leaked. Limited relay plans force reuse, linking multiple accounts together and weakening privacy. With unlimited aliases, you can identify the source of leaks quickly and deactivate only the compromised alias.
According to the article,
Cloaked provides unlimited email addresses and phone numbers.
DeleteMe offers limited masked email features and restricted phone masking, while
Incogni does not offer aliasing at all. Cloaked focuses on proactive privacy protection, whereas others mainly address reactive data cleanup.
Create a unique alias for each online store, newsletter, or financial account. If one alias starts getting spam, you’ll instantly know where the leak originated and can delete just that alias. Tools like
Cloaked make this fast by letting you generate and manage aliases in seconds from one dashboard.
Yes. Properly implemented phone aliases can receive SMS messages and calls for one-time passcodes, while email aliases allow you to reply to senders without disclosing your real address.
Cloaked supports full two-way aliasing, including initiating and replying to messages directly through aliases.
Cloaked offers a complete privacy suite that includes unlimited email and phone aliases, data removal from 120–140+ brokers, password management, and up to
$1 million in identity theft insurance. By combining prevention (aliases) with removal and monitoring, it helps reduce long-term exposure across the web.
