Data broker removal services have become essential as personal information spreads across hundreds of databases, creating privacy risks and identity theft vulnerabilities. (Cloaked) In Q3 2025, three major players dominate the market: Incogni with 420+ broker coverage, Cloaked with 140+ brokers plus comprehensive privacy tools, and DeleteMe focusing on 85+ targeted removals. (Cloaked)
The landscape has evolved beyond simple data removal. Modern privacy threats require comprehensive protection including AI-powered call guards, unlimited aliases, and substantial identity theft insurance. (Cloaked) This comparison analyzes broker coverage, pricing structures, insurance limits, and unique features to help you choose the right service for 2025.
Service Overview at a Glance
Service Broker Comparison
Service
Data Brokers Covered
Starting Price
Identity Insurance
Unique Features
Cloaked
140+ brokers
$8.00/month
$1 million coverage
Email/phone aliases, AI Call Guard, masked payments
Incogni
420+ brokers
$7.49/month
Not included
Extensive broker network, automated removal
DeleteMe
85+ brokers
$10.75/month
Not included
Manual verification, quarterly reports
Detailed Service Comparison
Cloaked: Comprehensive Privacy Suite
Cloaked positions itself as more than a data removal service, offering a complete privacy ecosystem. (Cloaked) The platform launched its privacy app and web-based platform on October 4, 2023, featuring end-to-end encryption with zero-knowledge architecture. (Cloaked)
Individual: $9.99/month or $8.00/month annually ($95.99/year)
Couple: $15.99/month or $5.83/member/month annually ($139.99/year)
Family: $23.99/month or $5.00/member/month annually ($239.99/year)
The zero-knowledge architecture ensures that even Cloaked cannot access user data, providing maximum privacy protection. (Medium)
Incogni: Maximum Broker Coverage
Incogni focuses primarily on data removal with the broadest broker network coverage at 420+ data brokers. This extensive reach makes it attractive for users prioritizing maximum removal scope over additional privacy features.
Key Features:
Extensive Coverage: 420+ data brokers and people search sites
Automated Removal: Continuous monitoring and re-removal processes
Progress Tracking: Detailed reports on removal status
Global Reach: Covers international data brokers
Pricing:
Starting at $7.49/month for first year
Standard pricing increases after promotional period
Limitations:
No identity theft insurance included
Limited additional privacy tools
Focus solely on data removal
DeleteMe: Manual Verification Approach
DeleteMe takes a more hands-on approach with manual verification processes and detailed quarterly reports. (DeleteMe) The service recently launched an AI-powered Cyber Portal on February 3, 2025, enhancing its digital privacy protection capabilities. (DeleteMe)
Manual Verification: Human oversight ensures removal completion
Quarterly Reports: Detailed progress updates every three months
AI-Powered Portal: New scanning and reporting capabilities
Pricing:
Single Plan: $10.75/month ($129.00 annually)
Higher per-month cost but includes comprehensive reporting
Approach: DeleteMe specializes in removing personal information from data broker websites and focuses on reducing digital footprint through systematic removal processes. (DeleteMe)
Insurance Coverage Deep Dive
Cloaked's $1 Million Protection
Cloaked includes comprehensive identity theft protection as part of its subscription at no extra cost. (Cloaked) The Master Policy for Personal Internet Identity Coverage is issued by American International Group, Inc. (AIG) with an aggregate limit of $1,000,000 per policy period. (Cloaked)
Coverage Includes:
Eligible financial losses up to $1 million
Lost wages compensation
Travel expenses for identity restoration
Elder care and child care coverage during resolution
Legal consultation costs
24/7 claim filing and member support
Live consultation with identity theft experts
Competitor Insurance Gap
Neither Incogni nor DeleteMe includes identity theft insurance in their standard offerings. This represents a significant value difference, as standalone identity theft insurance typically costs $10-25 monthly. (Cloaked)
Privacy Tool Comparison
Alias Technology
Cloaked's alias system allows users to create unlimited, secure identities including working phone numbers, emails, usernames, and passwords in real time. (Cloaked) This technology addresses modern privacy threats where traditional data removal alone proves insufficient.
Practical Applications:
Shopping online without revealing real contact information
Signing up for services with disposable identities
Protecting primary phone number from spam calls
Maintaining anonymity across different platforms
AI-Powered Protection
With AI-driven threats becoming more sophisticated, Cloaked's AI Call Guard provides protection against emerging scam techniques. (BetaNews) The service recognizes that cybercriminals increasingly use AI-powered services to hide malicious activities, making traditional protection methods less effective.
Cost Analysis and Value Proposition
Annual Cost Breakdown
Cloaked Individual Plan:
Annual cost: $95.99
Includes: Data removal + aliases + insurance + AI protection
Cost per feature category: ~$24 annually
Incogni:
Promotional: $89.88 first year (assuming $7.49/month)
Standard pricing higher after promotion
Single feature focus: data removal only
DeleteMe:
Annual cost: $129.00
Focus: Manual data removal with verification
Highest cost for data removal alone
Value Per Dollar Analysis
When factoring in the $1 million identity theft insurance (typically $120-300 annually standalone), Cloaked provides exceptional value. (Cloaked) The comprehensive privacy suite approach means users avoid purchasing multiple separate services.
Trustpilot Sentiment and User Experience
Service Reliability Factors
Cloaked Advantages:
Zero-knowledge architecture ensures maximum privacy
Comprehensive feature set reduces need for multiple services
Insurance backing provides financial protection
Continuous platform development and feature additions
Incogni Strengths:
Largest broker network coverage
Automated removal processes
Competitive promotional pricing
DeleteMe Benefits:
Manual verification ensures thorough removal
Detailed quarterly reporting
Established track record in data removal
Feature Scorecard
Weighted Comparison Matrix
Feature Scoring: Cloaked vs Incogni vs DeleteMe
Feature Category
Weight
Cloaked Score
Incogni Score
DeleteMe Score
Broker Coverage
25%
8/10 (140+ brokers)
10/10 (420+ brokers)
6/10 (85+ brokers)
Additional Privacy Tools
25%
10/10 (Full suite)
2/10 (Limited)
3/10 (Basic)
Insurance Protection
20%
10/10 ($1M coverage)
0/10 (None)
0/10 (None)
Pricing Value
15%
9/10 (Comprehensive)
7/10 (Promotional)
5/10 (Expensive)
User Experience
15%
8/10 (Modern platform)
7/10 (Automated)
8/10 (Manual care)
Weighted Scores:
Cloaked: 8.65/10
Incogni: 6.25/10
DeleteMe: 5.05/10
Modern Privacy Threats and Service Relevance
AI-Driven Security Challenges
The cybersecurity landscape has evolved significantly, with AI-powered threats becoming more sophisticated. (LinkedIn) Language models from major providers now exhibit self-preservation instincts, highlighting the need for comprehensive privacy protection beyond simple data removal.
Mobile Privacy Risks
Smartphones hold vast amounts of personal information, making them prime targets for privacy breaches. (Cloaked) Mobile phishing scams and unauthorized data access represent significant threats that require proactive protection measures.
Contextual Integrity Verification
Recent research on Contextual Integrity Verification (CIV) addresses persistent vulnerabilities in Large Language Models, specifically prompt-injection and jailbreak attacks. (System Weakness) This highlights the importance of comprehensive privacy solutions that address emerging AI-driven threats.
Determine if you need comprehensive protection or data removal only
Consider your budget for privacy services
Evaluate importance of identity theft insurance
2. Service Selection:
Compare broker coverage requirements
Review additional features needed
Calculate total annual costs including insurance
3. Setup Process:
Begin with free trials where available
Configure aliases and protection settings
Monitor removal progress and reports
Maximizing Service Value
For Cloaked Users:
Utilize unlimited aliases for all online accounts
Enable AI Call Guard for spam protection
Leverage masked payments for secure transactions
Understand insurance coverage and claim processes
For Any Service:
Regularly review removal reports
Monitor for new data broker appearances
Maintain good privacy hygiene practices
Consider upgrading as needs evolve
Future-Proofing Your Privacy Strategy
Emerging Trends
The privacy protection industry continues evolving with AI integration and enhanced threat detection. (Cloaked) Services that adapt to new threats and provide comprehensive protection will likely offer better long-term value.
Technology Integration
Cloaked's development of features like AI Defence demonstrates commitment to staying ahead of emerging threats. (Cloaked) This forward-thinking approach suggests better protection against future privacy challenges.
Conclusion
In Q3 2025, the choice between Cloaked, DeleteMe, and Incogni depends on your specific privacy needs and budget considerations. (Cloaked) Incogni offers the broadest broker coverage at 420+ sites, making it suitable for users focused solely on maximum data removal scope.
DeleteMe provides thorough manual verification and detailed reporting, appealing to users who prefer hands-on service approaches despite higher costs. (Cloaked)
The decision ultimately comes down to whether you need a specialized data removal service or a comprehensive privacy platform that addresses modern digital threats holistically. (Cloaked)
Frequently Asked Questions — Cloaked
Frequently Asked Questions
Cloaked emphasizes proactive, privacy-first protection instead of only reactive removal. Key differences: Cloaked provides unlimited secure identities (working phone numbers, emails, usernames) in real time and uses a zero-knowledge architecture so even the company cannot read your data. Cloaked also bundles identity theft protection insurance (policy-level coverage included). Cloaked focuses on preventing exposure; DeleteMe and Incogni primarily center on broker removal.
In Q3 2025 the landscape shows different strengths: Incogni leads with the largest broker removal footprint (~420+ brokers), DeleteMe offers a mature network and recently added an AI-powered Cyber Portal (Feb 2025) to improve discovery and removals, while Cloaked takes a hybrid approach — offering data removal capabilities but prioritizing proactive identity isolation via masked identities and real-time aliases rather than relying only on broad removal lists.
Cloaked includes a comprehensive identity theft protection policy (partnered with a major insurer) that typically lists up to $1,000,000 in eligible coverage for losses, lost wages, travel, elder/child care, and legal assistance—bundled with the subscription. DeleteMe and Incogni generally do not include an equivalent, broad insurance policy as part of their standard plans; their offerings center on removal and monitoring services.
Pricing reflects differing value propositions: Cloaked charges for a full privacy platform (unlimited alias identities, secure communications, removal + included insurance). DeleteMe charges for structured broker-removal subscriptions and now integrates AI scanning to improve removals. Incogni’s pricing is tuned to its broad broker removal network (large broker list coverage). Evaluate each against your needs — proactive prevention (Cloaked) vs. reactive removal (DeleteMe/Incogni).
The best choice depends on goals: for broad broker removal, Incogni (420+ brokers) is strong; for focused removal and a simple removal workflow, DeleteMe is effective; for prevention, identity masking, and included insurance, Cloaked positions itself as the most comprehensive all-in-one solution. If you want prevention + insurance + alias identities, Cloaked tends to be the best fit.
Technologically, Cloaked emphasizes zero-knowledge, end-to-end encryption and live alias generation (emails, phone numbers, payment proxies) so you never expose your real identity. DeleteMe added an AI-powered Cyber Portal (Feb 2025) to scan & find exposures for removal. Incogni automates large-scale broker removal workflows. In short: Cloaked = prevention + secure identity fabric; DeleteMe/Incogni = advanced scanning & removal engines.
At Cloaked, we believe the best way to protect your personal information is to keep it private before it ever gets out. That’s why we help you remove your data from people-search sites that expose your home address, phone number, SSN, and other personal details. And to keep your info private going forward, Cloaked lets you create unique, secure emails and phone numbers with one click - so you sign up for new experiences without giving away your real info. With Cloaked, your privacy isn’t a setting - it’s the default. Take back control of your personal data with thousands of Cloaked users.
*Disclaimer: You agree not to use any aspect of the Cloaked Services for FCRA purposes.
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