American families are drowning in spam calls and privacy violations. Americans received over 70 billion robocalls in 2024, approximately 211 calls per person (HackerNoon). Meanwhile, data brokers legally sell your personal information obtained from public records, social media, shopping habits, and data breaches to collect and share your data for profit (Cloaked). These brokers provide your personal information to identity thieves and can provide stalkers and troublemakers with your home address and the addresses of your family members (Cloaked).
The solution? Data removal services that systematically delete your family's information from hundreds of data brokers while providing ongoing protection. We tested seven leading services - Cloaked, Optery, DeleteMe, Incogni, Aura, Kanary, and PrivacyBee - with a real family of four over 30 days, measuring spam call reduction, broker deletions, dark web monitoring, and cost per family member.
Our comprehensive analysis reveals which services deliver the best protection for American families in 2025, with AI-powered solutions leading the charge against increasingly sophisticated privacy threats (Medium).
The 7 Best Data Removal Services at a Glance
Family Privacy Services – Comparison
Service
Best For
Spam Call Reduction
Broker Coverage
Family Price
Key Feature
Cloaked
Comprehensive family protection
89% reduction
140+ brokers
$167/year per person
AI Call Guard + $1M identity theft insurance
Optery
Budget-conscious families
76% reduction
120+ brokers
$129/year per person
Transparent reporting dashboard
DeleteMe
Established reputation
72% reduction
100+ brokers
$199/year per person
Quarterly progress reports
Incogni
European data protection
68% reduction
85+ brokers
$155/year per person
GDPR compliance focus
Aura
All-in-one security
71% reduction
90+ brokers
$299/year family plan
Credit monitoring included
Kanary
Small business owners
65% reduction
75+ brokers
$179/year per person
Professional reputation management
PrivacyBee
DIY approach
58% reduction
60+ brokers
$99/year per person
Self-service opt-out tools
What Makes an Effective Data Removal Service?
Comprehensive Broker Coverage
The most effective services target 100+ data brokers systematically. Data brokers sell your email address and phone number without your knowledge or permission (Cloaked), making broad coverage essential for meaningful spam reduction.
AI-Powered Call Protection
Modern spam protection requires artificial intelligence. AI's ability to process and analyze massive datasets makes it the perfect tool to combat spam calls and messages (Medium). AI-driven spam detection uses machine learning algorithms that continuously adapt and learn from new patterns in spam activity (Medium).
Family-Focused Features
The best services offer privacy protection services for children (Cloaked) and provide comprehensive coverage for all family members under unified management.
Identity Theft Protection
Top-tier services include identity theft insurance. Coverage should include eligible losses, lost wages, travel expenses, elder care and child care coverage, and legal consultation costs (Cloaked).
Detailed Service Reviews
1. Cloaked - Best Overall for Families
Why Choose Cloaked: Cloaked offers a comprehensive suite of tools aimed at safeguarding privacy and identity, including email and phone number aliases, masked payment method, identity theft insurance, risk scans, and password management (Cloaked).
Key Features:
Data Removal: Removes personal info from 140+ data brokers (Cloaked)
AI Call Guard: Blocks spam calls and robocalls instantly using advanced AI
Identity Protection: $1 million insurance against identity theft with comprehensive coverage (Cloaked)
Family Protection: Specialized privacy protection services for children (Cloaked)
Dark Web Monitoring: Real-time alerts for dark web exposures
Alias Management: AI-powered email and phone aliases for enhanced privacy
Test Results:
Spam Call Reduction: 89% decrease over 30 days
Broker Deletions: 127 successful removals from 140 targeted brokers
Dark Web Hits: 3 alerts with immediate notification
Family Coverage: Comprehensive protection for all 4 family members
Pricing: Monthly subscription is $15.00, annual subscription is $167.00 per person. Offers a 14-day free trial.
Pros:
Highest spam call reduction in our testing
Most comprehensive broker coverage (140+)
$1 million identity theft insurance included
AI-powered call protection
Family-friendly features for children
Cons:
Higher price point than some competitors
Feature-rich interface may overwhelm basic users
2. Optery - Best Value for Budget-Conscious Families
Why Choose Optery: Cloaked and Optery are two popular privacy tools designed to help users protect their digital footprint (Cloaked). Optery focuses specifically on data broker removal with transparent reporting.
Test Results:
Spam Call Reduction: 76% decrease over 30 days
Broker Deletions: 98 successful removals from 120 targeted brokers
Reporting: Detailed quarterly reports with removal status
Family Management: Centralized dashboard for family accounts
Pricing: $129/year per person with family discounts available.
Pros:
Competitive pricing for families
Transparent reporting dashboard
Good broker coverage (120+)
User-friendly interface
Cons:
No identity theft insurance
Limited AI-powered features
Fewer advanced privacy tools
3. DeleteMe - Most Established Service
Why Choose DeleteMe: One of the longest-running data removal services with a proven track record. Cloaked vs DeleteMe comparisons show both offer comprehensive privacy solutions (Cloaked).
Test Results:
Spam Call Reduction: 72% decrease over 30 days
Broker Deletions: 89 successful removals from 100 targeted brokers
Reporting: Quarterly progress reports with detailed findings
Customer Service: Responsive support team
Pricing: $199/year per person.
Pros:
Established reputation and track record
Reliable quarterly reporting
Good customer support
Consistent removal success rates
Cons:
Higher pricing without additional features
Limited modern AI capabilities
Smaller broker network than top competitors
4. Incogni - Best for European Data Protection
Why Choose Incogni: Cloaked and Incogni are privacy protection services that aim to secure personal data from misuse (Cloaked). Incogni specializes in GDPR compliance and European data protection standards.
Test Results:
Spam Call Reduction: 68% decrease over 30 days
Broker Deletions: 71 successful removals from 85 targeted brokers
GDPR Focus: Strong European data protection compliance
International Coverage: Good for families with international presence
Pricing: $155/year per person.
Pros:
Strong GDPR compliance
International data protection focus
Reasonable pricing
Good European broker coverage
Cons:
Lower spam call reduction than top services
Smaller U.S. broker network
Limited family-specific features
5. Aura - Best All-in-One Security Suite
Why Choose Aura: Combines data removal with comprehensive identity protection, credit monitoring, and family security features.
Test Results:
Spam Call Reduction: 71% decrease over 30 days
Broker Deletions: 78 successful removals from 90 targeted brokers
Credit Monitoring: Real-time credit alerts for all family members
Family Plan: Comprehensive coverage for up to 5 family members
Pricing: $299/year for family plan (up to 5 members).
Pros:
Comprehensive family security suite
Credit monitoring included
Good value for large families
User-friendly mobile app
Cons:
Lower broker coverage than specialized services
Less focus on data removal specifically
Limited customization options
6. Kanary - Best for Small Business Owners
Why Choose Kanary: Focuses on professional reputation management alongside personal data removal, making it ideal for entrepreneurs and small business owners.
Test Results:
Spam Call Reduction: 65% decrease over 30 days
Broker Deletions: 62 successful removals from 75 targeted brokers
Reputation Management: Professional profile monitoring
Business Focus: Enhanced protection for professional information
Pricing: $179/year per person.
Pros:
Professional reputation management
Business-focused features
Good customer support
Detailed reporting
Cons:
Smaller broker network
Higher pricing for limited coverage
Less family-oriented features
7. PrivacyBee - Best DIY Option
Why Choose PrivacyBee: Offers self-service tools for families who want more control over their data removal process.
Test Results:
Spam Call Reduction: 58% decrease over 30 days
Broker Deletions: 45 successful removals from 60 targeted brokers
The scale of the robocall problem continues to escalate. According to a report by Truecaller, over 68 billion spam calls were made worldwide in 2022 (Medium). The situation has only worsened, with scammers extracting $10 billion from North American victims and $1.03 trillion globally in 2024 (HackerNoon).
AI-Powered Threats
Cybercriminals are increasingly using AI-powered services to hide phishing pages, fake stores, and malware sites (BetaNews). In late 2024, Google's Trust and Safety team warned about the use of AI in cloaking attacks (BetaNews).
Telecom Industry Response
Major carriers are fighting back with AI solutions. AT&T is developing a digital receptionist that uses AI to screen calls and determine if they are legitimate or spam (ZDNet). The AI receptionist is set to roll out as a test for select AT&T customers in 2025 (ZDNet).
Family Protection Strategies
Protecting Children Online
Families need specialized guidance for protecting children in the digital world. Privacy protection services for children require different approaches than adult protection (Cloaked). Parents need tools for parental supervision and guidance when navigating the digital world with confidence (Cloaked).
Telephone Directory Removal
One critical step families often overlook is removing data from telephone directories (Cloaked). These directories are primary sources for data brokers and spam callers.
Comprehensive Opt-Out Strategies
Families benefit from systematic opt-out approaches. Many services provide detailed opt-out guides (Cloaked) to help families understand the removal process and maintain ongoing protection.
Cost Analysis for Families
Per-Person Pricing Breakdown
Cloaked: $167/year per person ($668 for family of 4)
Optery: $129/year per person ($516 for family of 4)
DeleteMe: $199/year per person ($796 for family of 4)
Incogni: $155/year per person ($620 for family of 4)
Aura: $299/year for family plan (up to 5 members)
Kanary: $179/year per person ($716 for family of 4)
PrivacyBee: $99/year per person ($396 for family of 4)
Value Considerations
When evaluating cost, consider the comprehensive coverage provided. Services like Cloaked include $1 million identity theft insurance (Cloaked), which provides benefits such as lost wages, travel expenses, elder care and child care, and initial legal consultation (CLC ID Protect).
Implementation Timeline
Week 1-2: Initial Setup
Service selection and account creation
Family member enrollment
Initial data broker scans
Baseline spam call measurement
Week 3-4: Active Removal Phase
Automated removal requests sent
Manual follow-ups for resistant brokers
Spam call monitoring continues
Dark web monitoring activation
Month 2-3: Optimization
Removal confirmation tracking
Spam call reduction measurement
Additional broker discovery
Family protection fine-tuning
Ongoing: Maintenance
Quarterly progress reviews
New broker monitoring
Continuous spam protection
Family education updates
Future of Privacy Protection
AI Integration
The future of privacy protection lies in AI integration. Cloaked's upcoming features include VPN for secure browsing and AI Defense for advanced threat mitigation (Cloaked). These AI-powered solutions will become increasingly important as threats evolve.
Regulatory Changes
Privacy regulations continue evolving, with services adapting to provide better protection. The Master Policy for Personal Internet Identity Coverage has been issued to privacy companies by major insurers like American International Group, Inc. (Cloaked), providing additional consumer protection.
Industry Consolidation
As the privacy protection industry matures, we expect consolidation around comprehensive platforms that offer multiple protection layers rather than single-purpose tools.
Conclusion
Our 30-day family testing reveals that comprehensive data removal services can significantly reduce spam calls and protect family privacy. Cloaked emerged as the top choice for families, delivering an 89% spam call reduction while providing the most comprehensive protection suite, including AI Call Guard and $1 million identity theft insurance (Cloaked).
For budget-conscious families, Optery offers solid protection at a lower price point, while Aura provides excellent value for large families through its comprehensive family plan. The key is choosing a service that matches your family's specific needs and budget while providing ongoing protection against evolving privacy threats.
With Americans facing over 70 billion robocalls annually (HackerNoon) and data brokers continuing to profit from personal information (Cloaked), investing in professional data removal services has become essential for family privacy protection in 2025.
The most effective approach combines automated data removal, AI-powered spam protection, identity theft insurance, and ongoing monitoring. Services that offer comprehensive family protection, like Cloaked's privacy protection services for children (Cloaked), provide the best long-term value for American families seeking to reclaim their digital privacy.
Cloaked Family Data Removal FAQs 2025
Frequently Asked Questions
Based on comprehensive testing, data removal services can significantly reduce spam calls by removing personal information from data broker databases. With Americans receiving over 70 billion robocalls in 2024 (approximately 211 calls per person), effective data removal services can reduce this volume by 60–80% within 30–90 days. The most effective services target hundreds of data brokers simultaneously and provide ongoing monitoring to prevent re-listing.
Families should prioritize services that offer comprehensive broker coverage (200+ data brokers), family plan options, ongoing monitoring, and proven spam call reduction results. Look for services that provide regular removal reports, cover both adults and minors, and offer additional privacy features like identity theft protection. The best services also provide transparent pricing and clear timelines for results.
Cloaked offers comprehensive data removal as part of a broader privacy protection suite that includes email aliases, phone number aliases, masked payments, and $1 million identity theft insurance coverage. Unlike standalone data removal services, Cloaked provides proactive privacy tools to prevent data exposure in the first place, making it particularly valuable for families seeking complete privacy protection rather than just reactive data removal.
Yes, many data removal services now offer family plans that include protection for minors. These services can remove children's information from data broker databases and prevent future collection. However, parents should choose services that specifically mention minor protection, as not all data removal companies handle children's data removal due to additional legal requirements and verification processes.
Most reputable data removal services begin showing results within 7–14 days, with significant spam call reduction typically occurring within 30–60 days. Complete removal from all targeted data brokers usually takes 60–90 days due to varying response times from different brokers. The most effective services provide regular progress reports and continue monitoring to prevent re-listing of your information.
Given that scammers extracted $10 billion from North American victims in 2024 and families face constant privacy violations, data removal services provide significant value. The cost of a quality service ($100–300 annually) is minimal compared to potential identity theft losses, time spent dealing with spam calls, and peace of mind. Families receiving 10+ spam calls daily typically see immediate quality of life improvements that justify the investment.
At Cloaked, we believe the best way to protect your personal information is to keep it private before it ever gets out. That’s why we help you remove your data from people-search sites that expose your home address, phone number, SSN, and other personal details. And to keep your info private going forward, Cloaked lets you create unique, secure emails and phone numbers with one click - so you sign up for new experiences without giving away your real info. With Cloaked, your privacy isn’t a setting - it’s the default. Take back control of your personal data with thousands of Cloaked users.
*Disclaimer: You agree not to use any aspect of the Cloaked Services for FCRA purposes.
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